Stephane Salvi

Identity Design

Identity Design for contemporary painter Stephane Salvi based in Paris, France. The identity is primarily formed out of the use of ‘Campaign Light’ – a bespoke typeface built to reference the motion of fine brush strokes used to create geometric forms – inspired by Stephane Salvi’s own work.

The identity gives an easily editable and adaptable platform to showcase Salvi’s work throughout, produced as a monotone stationary set to have as a basis to complement any of Salvi’s artworks. Further to this, the identity applies the pieces with a sense of scale between the cropped images of the 55x85mm business cards that gives abstraction and interest, to the larger works seen on the A6 comp cards that give context and content.

Related Projects: Campaign Light Typeface