WILD

Identity Design

Identity Design for ‘WILD’, a new restaurant & bar nestled in the jungle of Tulum, Mexico. Art Direction over the whole look, style & feel of print and digital outcomes, including the commissioning of a bespoke ‘Wild’ pattern to use throughout. The identity design was built to combine/contrast the natural femininity of the surrounding jungle with the architecture of the venue, especially seen in the the impressive brutalist bar made of cast concrete.

‘Wild’ print by pattern designer Lizzie Chapman, Photography of the venue, food & drink by Jon Attenborough.

Featured in Condé Nast Traveller Feb 2017. Wild recently hosted a pop-up by Noma (René Redzepi), 4 time winner of best restaurant in the world.